Xmas Scarves
The idea for the Phiture Xmas merch for 2023 was initially sweaters. Funny Santa-themed sweaters to gift to the employees to wish them happy holidays in a not-so-corporate way.
But let’s be honest here: no metter how funny, cute, or stylish I would have managed to craft them, 85% of those sweaters would have been worn probably once (at the office party, of course) and then left rotting in the corner of a closet.
Sweaters are way too personal and hard to design to fit everyone’s fashion taste.
So then I started thinking about something equally christmassy, equally warm, but easier to rock - and take off if needed.
And then I started to think about us - the Phiture team - a big happy family full of wonderful individuals, so different and yet so close to one another. Like a sports team. And which sports team rocks some of the best fan merch? Football. I start researching best football scarves, and from there..well. I tried crafting one for each and every taste. It was mega fun, especially to present them to the company. - you can see how.
Kudos to Marjiana for the amazing video direction and to me for styling.
SOFTWARES:
CLIENT: