Scroll Fast Die Last
This merch was commissioned as a ideal Christmas gift for the agency’s clients.
I was asked to envision something cutting edge and provocative, that would evoke the essence of Phiture’s mission - which is to create loyal audiences to growing mobile apps.
And what that means is really to create a product so engaging and so exciting that would effortlessly hook thousands of users to their devices.
This idea of an evil mission, was merged with the soul of Phiture, which was an agency of talented and fearless professionals, devoted to their mission with a touch of rebellion: a true rock ‘n’ roll family.
And that’s what brought me to think about the famous motto “Live Fast Die Young” and turn it into a more pertinent “Scroll Fast Die Last, represented by a classic rock ‘n’ roll hand gesture - combined with a bloody worn-out thumb..from too much scrolling, of course ; )
The Game Got Though But We Got Hot Stuff
This merch was commissioned as an internal Christmas gift for the agency’s employees.
The context in which this artwork was created was actually an pretty difficult period for Phiture’s business: they had lost some pretty important clients and fighting really hard to keep the boat floating.
Simultaneously we were transitioning from autumn to winter and the merch itself was supposed to be a cozy, warm hoodie to make it through the Berlin winter.
And that’s where the idea “The game got tough, but we got hot stuff” in the sense that: business is challenging but we’re pulling out the big guns - but also - winter is coming but we have some cozy jumper to help you survive it.
And, in case you didn’t noticed, the crochet pattern is intertwined in the shape of Phiture’s logo.
SOFTWARES:
CLIENT: