Reface ASO design
Reface asked us to revive its visual presence both on App Store and Google Play, which we did using two of their most prominent USPs:
- intuitive usability for all ages
- access to friendly AI technology.
With the first conversion tactic we explored the secondary colour palette, turning the brand blue into the main visual element.
The geometrical shapes lead the visual story by providing a frame for UI elements and before/after pictures.
This approach, quite different to what Reface had in the stores, allowed us to test a bold visual avenue and establish its testing potential.
For the second conversion tactic we used flat shapes, saturated colours, bold typography, fresh imagery suggesting the ideal user persona.
The choice of imagery clearly communicates the audience - young adults, mature people, and teenagers - indicating that the app is suitable for the whole family.
In the first screen, we list most of the main app features, suggesting the endless creative possibilities, and chose the most stunning Al art examples to show how advanced Reface's technology is.
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